ultra violet {18-3838}
confused? well, you might have heard before that pantone decides every year "the color of the year". in their own words:
"the Color of the Year is one moment in time that provides strategic direction for the world of trend and design. In fact, Color of the Year is a culmination of the Pantone Color Institute’s year round work forecasting trends and developing color palettes for our clients."
and for 2018 the chosen color is:
and of course the color comes with each own relative description:
"The Pantone Color of the Year 2018, PANTONE 18-3838 Ultra Violet, is a dramatically provocative and thoughtful purple shade. It communicates originality, ingenuity, and the visionary thinking we are seeking to create a meaningful direction for our future. Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.
Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.
Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection."
and if you are sitting thinking... what was really the color for the year that just past, have a look on the most recent years {excitemelove's favorite: 2016!!}
